Neutral

Pure design and structural aesthetics. Yuichi Toyama. Eyewear is simple but unique: expressing individuality without following trends.

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Tradition and Innovation

Marrying traditional craftwork and innovative design,  YUICHI TOYAMA. sets the standard for ‘new made-in-Japan’ quality today.

YUICHI TOYAMA. is both a brand and a person: the name of the designer behind it all.

You can see a particularly Japanese approach in his eyewear that isn’t afraid to combine opposites to emphasise the simple elegance and timeless beauty of eyewear as an everyday object, Yuichi Toyama designs frames based on 5 guiding principles:

Look, Think, Draw, Make, Break

Working this way, he creates designs that are consistently unique and consciously aware of the customer