Designed in LA, worn everywhere

We may hang our hats in sunny California, but we're on a global mission to deliver incredible eyewear that empowers people to explore more, worry less, and live always in the moment.

 

Shaking up the industry

The eyewear business is dominated by a single massive company, and they have little incentive to move beyond the bulky and breakable frame construction of yesteryear. We've assembled a team of designers, engineers, and eyewear veterans to wipe the drawing board clean and create frames that the 21st century deserves.

 

Always #ROAVing

We're driven by the never-ending search for awesome new experiences. Help us spread this message by tagging #ROAVing on Instagram and sharing your stories and images of adventure.

 

Truly Pocketable

Gone are the days of bulky cases and glasses falling off your shirt collar. ROAV sunglasses folds up to fit in the skinniest of jeans and the smallest of purses.

 

Astonishingly Durable

Our patented micro hinges are press-formed into the stainless steel frame; unlike traditional eyewear hinges that are soldered or riveted. Fewer parts to break equals fewer broken glasses.

 

Weightless Comfort

No more sore noses and constant slippage. Our frames are laser cut from ultra-thin stainless steel and weigh less than 20 grams, so you may forget they're even on.

 

Polarized & Protective

Great frames deserve great lenses. With full protection from harmful UVA + UVB rays and glare-cutting polarization in every pair, those eyeballs of yours will be feeling comfy and cared for.

 

Our Micro Hinge

A miniature marvel of epic proportions. The most advanced eyewear hinge ever developed is ultra-durable, screw-free, spring loaded, and positively tiny.