ProDesign is the pioneering eyewear company founded in Aarhus, Denmark in 1973. Today, after more than 40 years in the industry, ProDesign continues to deliver fresh and dynamic eyewear concepts that combine functionality and visual expression while remaining true to our Danish design heritage.

For more than 40 years we have created beautiful eyewear with a clean-cut Scandinavian feel. Drawing on our Danish heritage we design innovative eyewear with a close-knit relationship between functionality and visual expression. It is all about creating that perfect match, which makes you feel as good as you look.
We were founded in 1973 by opticians and our longstanding cooperation with the optical trade gives us in-depth knowledge of both the opticians’ profession and retail sector conditions. This enables us to build strong relations with our customers, based on ‘face-friendly’ eyewear, efficient logistics and reliable after-sales service.

 

EYEWEAR ARCHITECTS
Our creative team are all graduates from the Aarhus School of Architecture. We have a playful yet reflective approach to our designs and like true architects, we continuously explore the possibilities of eyewear design by rethinking form and function, challenging industry standards and making innovative solutions. Therefore, we proudly define ourselves as Eyewear Architects.

 

A NEW STRONG GROUP
ProDesign is a brand in the portfolio of Design Eyewear Group, along with FACE A FACE, WOOW, Kilsgaard Eyewear, Inface and NIFTIES. Together we offer a broad selection of strong international brands, clearly positioned in the market, under one management team.