Passed on from one generation to the next since the Maison was founded, Chopard’s identity has been forged over time, and with the contribution of every member of the family who oversee it. Nowadays, it is this unique Family Spirit that differentiates Chopard in the world of High Jewellery and High Watchmaking. It is evident in every step the Maison takes, along with its hallmarks of Emotion and Generosity.
Chopard’s Independence allows it to support crafts with a glorious past that are a source of great pride today. Together with the impetus provided by the Scheufele Family, this support of its Artisans also drives a boundless Creative Daring that sets the Maison apart. A daring that has led Chopard to pave the way for a new vision of Ethical luxury.
CHOPARD VALUES
DARING AND CREATIVITY
Daring and Creativity are the source of Chopard’s innovation and originality. They meet and merge when work and inspiration combine as a driving force, underpinning the perseverance and determination shown in the vibrant day-to-day life of the Maison, its winning and adventurous attitude and culture of courage.
CHOPARD VALUES
CRAFTSMANSHIP AND INDEPENDENCE
The Maison’s independence has guided its development strategy since its founding, an approach made possible by a family shareholding structure. This is expressed through the watch industry’s highest level of vertical integration. Everything sold by Chopard is made in one of its three production sites, a unique phenomenon within the profession. This policy goes hand in hand with a culture of craftsmanship.
Today, more than 50 skills are mastered within the workshops of the Maison, including some of the rarest and the most complex. They enable a freer and more innovative creative expression, combined with a constant quest for excellence, thereby guaranteeing the highest standard of quality
CHOPARD VALUES
EMOTION AND GENEROSITY
Impelled by a boundless passion for beauty and life, Chopard conveys a unique emotional dimension through the spirit of the Maison itself as well as in its precious objects. This applies as much to the wearer as the giver. Pleasure and Joie de Vivre are an inherent part of the Maison and ensure that Chopard creations consistently radiate positive energy, thus accompanying customers in the finest moments of their lives. This recognition of intrinsic personal value as well as that of others is symbolized by the heart, that iconic Chopard motif enlivening the Happy Hearts jewelry collection and representing the Maison’s extremely active philanthropic policy. Benevolence, altruism, positivity and generosity undeniably contribute to Chopard’s spirit of openness to the world and to broadening its sphere of influence. Against this background, the Maison has a daily commitment to generating even more emotions.
CHOPARD VALUES
ETHICS
For Chopard, genuine luxury is synonymous with Ethics as well as with environmental and social responsibility, at all levels of its activity and with regard to its employees, its suppliers, its customers and indeed the planet itself. The Maison adopts an ethical approach to its activities that involves controlling the origin of the raw materials it uses as well as production methods – all of which is achievable because of its complete independence and vertical integration.
